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STEPHANIE GABRIEL
Concept & story development: Healthcare with heart
South Carolina Wellness Rewards
The goal of this campaign was to capture Medicaid members who were displaced by an exiting managed care plan.
All design was completed by Anthem design team or external agencies. I contributed copy, concepts, and creative direction.
Landing page of presale microsite
![Healthy Blue South Carolina Medicaid.png](https://static.wixstatic.com/media/98b029_e546fa6c75c9410488f5efd1ba8f69f8~mv2.png/v1/fill/w_600,h_776,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Healthy%20Blue%20South%20Carolina%20Medicaid.png)
Web banners and social ads
![2398163 1032350SCCENHBL Choose Wellness Rewards WB_300x600-V1 (1).gif](https://static.wixstatic.com/media/98b029_ea478e7c89534c3fab0acd4482bcdd2e~mv2.gif)
![SC.PNG](https://static.wixstatic.com/media/98b029_73adb91fac434fcc885b2ac87b4256b6~mv2.png/v1/fill/w_112,h_106,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/SC_PNG.png)
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