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Concept & story development: Healthcare with heart

This Is Medicaid

"This is Medicaid" was created to raise awareness of what Medicaid is and the wide range of people it covers. 

 

All design and production was completed by Anthem design team or external agencies. I developed messaging strategy, campaign concepts, and scripts and provided creative direction and oversaw production.

4560538 1038866CACENABS This is Medicaid
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