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STEPHANIE GABRIEL
Concept & story development: Healthcare with heart
This Is Medicaid
Brand campaign to raise awareness of what Medicaid is and who may qualify, as well as reduce stigma around the program.
All design and production was completed by Anthem design team or external agencies. I developed messaging strategy, campaign concepts, and scripts + provided creative direction and oversaw production.
![4560538 1038866CACENABS This is Medicaid Digital Campaign Carousel SO 12 21.png](https://static.wixstatic.com/media/98b029_b749fdf5802347ea86c31c550d114ed8~mv2.png/v1/fill/w_921,h_596,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/4560538%201038866CACENABS%20This%20is%20Medicaid%20Digital%20Campaign%20Carousel%20SO%2012%2021.png)
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