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About Me

Throughout my career in healthcare marketing and communications, I’ve built expertise in customer acquisition and retention, as well as brand strategy and growth.

 

I collaborate across functions and with external partners to develop and deliver consumer-centric solutions that align with business goals. One of my key strengths is leveraging data-driven storytelling to engage audiences and drive measurable outcomes.

My deep understanding of Medicaid, Medicare, and government health programs allows me to create strategies that resonate with members, consumers, and key stakeholders in these areas. However, I can apply my diverse skillset and marketing experience to a variety of industries.

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Experience

May 2023-present

Commonwealth Care Alliance, Inc. (CCA)

Brand Marketing Manager

I supported the development of a unique, own-able messaging platform, ensured consistent expression across all communications, and helped position CCA as a highly valued healthcare brand serving individuals with complex needs.

Sept. 2020-May 2023

Elevance Health

Sept. 2016-2010

Anthem, Inc.

Senior Marketing Communications Writer

I created materials to acquire, engage, and retain Medicaid members and shepherded work through a highly regulated approvals process, delivering pieces on time, on brand, and within budget. 

Senior Marketing Account Manager

​I managed communications for 13 brands across 25 Medicaid managed care markets. I also designed and implemented impactful strategies to drive member growth and engagement within the Government Business Division family of health plans.

My complete resume and references are available upon request. Please contact me below. 

Get in Touch

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