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STEPHANIE GABRIEL
Concept & story development: Healthcare with heart
Life Status Change Campaigns
Campaigns designed to capture people newly eligible for Medicaid
Affordable healthcare campaign
Digital campaign targeted to those who became eligible or Medicaid as a result of COVID-19 job loss. We were navigating unprecedented circumstances, cross-promoting Medicaid and Individual/Family product lines, and had to take a new approach to imagery and copy. Results exceeded industry benchmarks.
![afhc.png](https://static.wixstatic.com/media/98b029_e95877614df248c48a6389347897b013~mv2.png/v1/fill/w_388,h_389,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/afhc.png)
Flier for brokers
![ACAMKT-0379-20 CA Affordable Healthcare Campaign Broker Flier (1).png](https://static.wixstatic.com/media/98b029_2af71a20af744d9db32c0b287f3ee7fa~mv2.png/v1/fill/w_532,h_688,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/ACAMKT-0379-20%20CA%20Affordable%20Healthcare%20Campaign%20Broker%20Flier%20(1).png)
Maternity campaign
Targeted to pregnant women and moms who recently gave birth and their newborns who may be eligible for Medicaid
![2294610 1031963NVCENABS Maternity Affordable Healthcare SO_Image_TikTok_1242x2208.jpg](https://static.wixstatic.com/media/98b029_bab0ad8fb7e4493e9eec7c0fcbeed80a~mv2.jpg/v1/fill/w_87,h_155,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2294610%201031963NVCENABS%20Maternity%20Affordable%20Healthcare%20SO_Image_TikTok_1242x2208.jpg)
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