Medicaid Expansion

Developed targeted creative and advertising strategy to adults newly eligible for Medicaid under expanded eligibility guidelines.

All design was completed by Anthem design team or external agencies. I contributed copy, concepts, and creative direction.

Virginia

Contributed to acquisition and creative strategy and execution of Medicaid Expansion implementation.

Original commercials

I wrote scripts, helped select talent and locations, and supervised shoot and post-production editing. I also helped proactively gained approval and had the spot rebranded for use in six other markets with Medicaid Expansion products.

Nevada

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New York Essential Plan