Shuffle-itis was a campaign developed in collaboration with our creative agency to address a unique situation in Nevada where Medicaid members were reassigned to a different health plan by the state without their consent. 

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Settle-its was born as an offshoot of Shuffle-itis to encourage Medicaid members who may be feeling complacent in their current health plan to switch during open enrollment periods. It was used in Nevada and in other markets with dedicated open enrollments.